Against Engagement

I’ve grown weary of building digital products that capture people’s attention. The word “engagement” gets tossed around lightly. It’s assumed to be a positive goal; an engaging digital product is something teams should strive to build. Coworkers have shared the book Hooked by Nir Eyal with me and we’ve discussed Richard H. Thaler and Cass R. Sunstein’s Nudge: Improving Decisions About Health, Wealth, and Happiness in an effort to tap into behavioral…